Shopping online.
Simply. Securely.

We like to shop online and love opening parcels. We choose where we shop based on whom we trust. This trust begins where security ends – and that is a different place for each of us. Our products represent increased security, provide clear orientation, and offer real assistance when making decisions in e-commerce.

We, too, are online shoppers.

We, too, get nervous when deliveries are delayed and wonder whether the ordered goods will actually arrive. We, too, have spent a lot of time filling a shopping basket to then ultimately not make an order. We, too, have returned goods and hoped that we would get our money back.

Us – lawyers, customer service advisers, and IT specialists – people who develop solutions for precisely these tasks. We would like to not have to worry before, during and after a purchase, and instead want to simply look forward to receiving our parcels. 

Trust begins where security ends.

As early as 1999, Jean-Marc Noel, Ulrich Hafenbradl and Thomas Karst began tackling the promise of increased security for online shopping – the Trusted Shops Guarantee.

The Trusted Shops trustmark, a combination of a comprehensive audit by legal experts, solution-oriented customer service, and financial protection, designates trustworthy shops. While consumers can wait for their delivery in peace, online retailers can delight in fewer abandoned purchases and more customers.

With the Trusted Shops customer reviews, it has been possible to award stars to delivery, the condition of goods, and customer service since 2008. Customers can also provide information about their experience of buying from a shop by providing a comment. In this way, consumers provide each other with assistance and give online retailers the opportunity to continuously improve. A consistently good rating is also excellent advertising for a good shop. 

We want variety and choice.

Whether a shop is based just around the corner or elsewhere in Europe is not important – what matters is whether you trust it and whether it is trustworthy. As a trust brand, we see our role as ensuring variety. Consumers should be able to decide for themselves whether they buy from a large corporation or a small company. This is why our products are also available throughout Europe, why we work according to European data protection standards, why we offer our customer service in numerous languages, and why our lawyers are also experts in legal matters concerning international e-commerce. Why not try it out? If you have any problems, you can reach us in Germany between 9am and 6pm on the telephone number +49 221 77536 77 as a consumer, or on +49 221 77536 58 as an online retailer.


Our claim of ensuring increased security in e-commerce is reflected in our products and brings with it responsibility: responsibility for online retailers and their employees, who trust that our solutions only indicate genuinely secure shops and we can identify the others as quickly as possible; responsibility for consumers and their personal data, which we need, for instance, to protect their purchases.

Right from the beginning of our company history, we have been pursuing the principle of only collecting a minimum of data. Via our certification, we ensure that shops also observe European data protection standards and only recommend tools that offer no reference to specific people, such as when analysing user behaviour. We are aware that we, as a European trust brand in e-commerce, have a duty to observe and promote data protection.

Good for consumers. Good for
online retailers. Good for you?

With over 200 employees in Cologne, London and Warsaw, we implement our vision for making online shopping as secure as possible.

Careers at Trusted Shops

Trust in e-commerce:
Always a good subject!

We have plenty of material on offer to you, such as company news, image data and press packs.

Visit our press area

People make the difference.

Thoughts of security and trust are human feelings and also the basis for our success. We would like to give some of this success back. We promote social institutions instead of giving our customers Christmas presents, for instance.