Competitive pricing.
The site is a bit difficult to use. The best solution, in my opinion, is to have something like a shortcut for the VIN, used in the profile (when you have one), to browse the parts that are suitable for the particular car. Currently you have to make a lot of additional clicks and have to constantly check if the VIN you've entered is the right one.
Also, make the default list to have a limit of, at least, 20 items!
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