The price/quality ratio. I have purchased a child seat in the back and was just as good as the twice as expensive Thule. It is noce to have an alternative to Thule and I actually like the design of urban iko better. Even the name sounds better.
Measures have been taken to ensure that the published reviews only originate from consumers who have actually used or purchased the products or services.
Imported Reviews
They are not included in the overall rating. No verification measures have been taken.